ADVOCACY STRATEGY IN OPTIMIZING THE USE OF VILLAGE FUNDS FOR THE STUNTING PREVENTION PROGRAM IN EAST SUMALATA DISTRICT

Abstract

Stunting is a critical public health issue in North Gorontalo Regency, and efforts to prevent it during the First 1000 Days of Life face significant challenges, particularly due to insufficient allocation of village funds for stunting prevention initiatives. This research aims to explore effective communication and advocacy strategies for securing village fund support for the stunting prevention program focused on the First 1000 Days of Life at the village level in East Sumalata District, North Gorontalo Regency. The study employs a descriptive qualitative approach, utilizing document analysis, observations, interviews, and focus group discussions to examine village fund management and assess the effectiveness of advocacy strategies. The findings indicate that an effective advocacy strategy for securing village fund allocations for the stunting prevention program involves informal communication with a persuasive approach directed at regional leaders. Key elements include presenting accurate target data, referencing relevant regulations, submitting well-prepared activity proposals, and obtaining recommendation letters from local authorities such as the Head of the Office or the Subdistrict Head. Given the sensitivity and limitations of village budget discussions, consistent monitoring of advocacy proposals is essential to ensure program implementation. Support from regional leaders and partner organizations is crucial for successful advocacy efforts.